Measuring ROI in the era of Big Data
Dec 3, 2023 4:02:18 GMT -6
Post by account_disabled on Dec 3, 2023 4:02:18 GMT -6
It's no longer a secret: marketing activity tends to become more and more automated. Not taking advantage of it would mean missing out on an opportunity: to better control the conversion paths , to find your bearings among the countless probabilities that exist, and to generate leads more quickly.
Real time today represents the best contribution of Big Data to marketing. It is the key solution for managing the growing volumes of data that companies collect every day, from Country Email List campaigns deployed on more and more channels. By maximizing the evaluation of ROI, marketing attribution is revolutionizing our performance calculation techniques.
The strategy is no longer oriented solely towards the act of purchasing; it can now take into account all the stages that constitute the customer's journey. Better able to navigate the labyrinth of purchasing journeys , the company can optimize the deployment of its marketing actions at each key moment to accelerate the process. When the reporting of the results measured in this way can be carried out, in turn, automatically, we will then enter a new configuration, where marketers will be armed to make the most of Big Data...
Real time today represents the best contribution of Big Data to marketing. It is the key solution for managing the growing volumes of data that companies collect every day, from Country Email List campaigns deployed on more and more channels. By maximizing the evaluation of ROI, marketing attribution is revolutionizing our performance calculation techniques.
The strategy is no longer oriented solely towards the act of purchasing; it can now take into account all the stages that constitute the customer's journey. Better able to navigate the labyrinth of purchasing journeys , the company can optimize the deployment of its marketing actions at each key moment to accelerate the process. When the reporting of the results measured in this way can be carried out, in turn, automatically, we will then enter a new configuration, where marketers will be armed to make the most of Big Data...
