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Post by account_disabled on Jan 13, 2024 3:36:31 GMT -6
Targeting Google Ads ads to your data segments Targeting life events Targeting Google Ads ads for life events is aimed at people who are currently at a turning point in their lives, e.g. finishing school, getting married or planning to move. A single event involves many purchasing decisions, e.g. organizing a wedding requires comprehensive preparation and paid services of an event company, renting a hall or purchasing a dress and a suit. This is an opportunity for entrepreneurs in this industry to target Google advertising to this specific event.
Note: Google ad targeting for life events is not available for Search and Standard Shopping campaigns. 2. Content targeting The second method in the guide on how to tar B2B Email List get your ads in Google Ads is to target ads by specific types of content. There are three ways of targeting content. Keyword targeting Targeting your Google Ads ad with keywords in your content helps you target your Google Ads campaign to users who are searching for products and services through the phrases you use in your ad.
Keyword targeting is available for both Search and Display campaigns. For display ads, you can enter terms directly related to Google Ads find the right site to place your ad on. Example The advertiser targets his Google Ads ads to the keyword "trekking shoes for men". By targeting this phrase, there is a chance that Google will display your ad on the same page as the article about trekking footwear. Topic targeting Google Ads topic targeting determines where exactly your display ad will appear .
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